5/26/2023 0 Comments Activation digital marketingSports leagues, teams and associations - along with their sponsors - are changing their approaches. These activities positively influence the fans who support them.īut delivering digital sponsor activation can be challenging for the sponsorship and digital marketing teams as they work together to activate and measure sponsor success across channels and accounts. They’re looking first for more digital fan engagement and digital activation from clubs and teams (and any endorsement by athletes). Digital sponsorship activation is what sports sponsors want to see as a core part of their programs. There are many opportunities for brands to work with sports properties today.
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